Qatar Transportation and Traffic Safety Center in collaboration with the Traffic Department - Ministry of Interior launched a road safety campaign this academic year 2014-2015. As the center recognize that road safety campaigns are the most important ways of persuading road users to adopt safe behaviors, and motivate people of changing their beliefs and behavior in order to improve road safety. Having a Road Safety campaign at Qatar University means reaching out almost 18,000 young drivers and potential drivers and more than 5000 faculty and staff. The campaign included 16 important topics targeting Qatar University students, faculty and staff over 16 weeks aliens with different competitions on road safety subject on Instagram and Twitter. The campaign also offered a road safety booth moving over the colleges for one week with a representatives from Traffic department. Many students and QU staff visited the booth and had an active chat with the Traffic department representatives. This campaign was sponsored by QAFCO
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